Increase Quality Score: Stop Worrying and Do Something About it!

Getting quality score for your landing page will lead to better rankings for your ads and a lower CPC. As search engines strive to provide users with a good experience and trust, there have been some drastic changes to the quality score algorithm. So if you are one those affected by that change, here's what you can do to increase quality score.

Actually there are two categories; short term and long term. These solutions can help get your campaigns running again, assuming that you have not been banned from Google. Remember not to deal with quick fixes that promise you a simple solution as most of these do not offer genuine long term business strategy.

Here is a list of some quick fixes that may help you if you have gotten Google slapped in the last couple of weeks:

• Cloak your affiliate links - Google has slapped all affiliate sites so you must cloak your links if you want run review style affiliate pages on Ad Words
• Don't promote scams and/or rebill offers with hidden terms and conditions - if you don't trust the site with your money, then don't promote it
• Read Google's Terms and Conditions and Don't Violate Them! - I know some of these can be vague but some things are spelled out in there so make sure you are familiar with these
• Don't promote in scammy/spammy niches such as (this is not an all-inclusive list): teeth whitening, colon cleanse, acai berry, and make money from home - Google has taken a dim view of these niches due to the all the BS affiliates that are out there. Even if you are legitimate, you may get lumped together with everyone else and you may actually get banned for no reason.
• Don't use fake reviews or fake blogs - no explanation needed.

Here is a list of some long - term business strategies that can help you increase quality score and survive regardless of what Google decides in the future (who knows these days right?)

• Write original, quality content on a site that you own (preferably word press)
• Optimize your site for SEO and work on increasing page rank, creating back links and doing what real businesses do - Google will let you get away with more on Ad Words (squeeze pages even in some cases) if you have a higher PR. I have tested this and it seems to be true (although who can be 100% sure?)
• Instead of spamming affiliate links everywhere use your natural and PPC traffic to build a list with the traffic you get
• Focus on building relationships with your customers by providing useful content and capturing leads

If you are an affiliate using review pages etc..by following the quick fixes above you can still promote your site with ad words for the time being and increase quality score. By following the proven long term business strategies you will be able to thrive in any environment for the long term regardless of what Google does with its algorithms.